planning

Before making a big investment in analytics, build a solid roadmap.

advising

Ensure your analytics strategies and teams are on the right track.

speaking

Inspire your audience to see beyond the hype and start improving business outcomes.

training

Customized analytics programs for business leaders or data teams.

Course and workshop offerings:

Advanced Analytics for Sales Leaders: Kellogg School of Management short-course for sales leaders looking for better sales outcomes.

How to create and lead great data teams: Elevate the value of your data team by helping them work more effectively with their business function counterparts.

How to build a compelling business case using the right data: A wonderful and important new training program for mid-career and high-performing early-career professionals.

about joel

Professor Joel Shapiro is an expert on helping organizations generate business value with data, data science, and AI.  He consults on how to scale enterprise-wide analytics expertise and develop profitable analytics investments and strategies.

Joel is a professor at the Kellogg School of Management at Northwestern University, where he leads Kellogg’s Analytical Consulting Lab. He also serves as Chief Analytics Officer of Varicent, a leading Sales Performance Management solution provider. His work has been featured nationally and globally; he is a Contributor to Forbes and CNBC, has recently delivered global keynote addresses for Fortune 100 companies, regularly publishes in top journals, such as Harvard Business Review, and is often cited by top business publications.

At Northwestern, Joel teaches MBA students at Kellogg, MS in Analytics students at the McCormick School of Engineering and Applied Sciences, and hundreds of Kellogg executive education students each year.  Joel holds a PhD in policy analysis from the RAND Graduate School, a JD from Northwestern University School of Law, and a BS in physics from the University of Michigan.